Kita membandingkan nya dengan tujuan dan tempat asal yang sama yaitu Jakarta - Denpasar
Garuda Indonesia
Harga tiket garuda dari Jakarta-Denpasar
| # | Flight | From | To | Best Price | Affordable | Flexible |
|---|
| 1 | | N/A | 1,139,500 | 1,339,000 |
| 2 | | N/A | 1,139,500 | 1,339,000 |
| 3 | | N/A | 1,139,500 | 1,339,000 |
| 4 |
| GA 420 | CGK
21:40 | DPS
09 May
00:25 |
| N/A | 1,139,500 | 1,339,000 |
| 5 |
| GA 652 | CGK
22:45 | DPS
09 May
01:30 |
| N/A | 1,139,500 | 1,339,000 |
Sedangkan sebaliknya dari Denpasar ke Jakarta adalah
| # | Flight | From | To | Best Price | Affordable | Flexible |
|---|
| 1 | | N/A | 1,139,500 | 1,339,000 |
| 2 | | N/A | 1,139,500 | 1,339,000 |
| 3 | | N/A | 1,139,500 | 1,339,000 |
| 4 | | N/A | 1,139,500 | 1,339,000 |
| 5 | | N/A | 1,139,500 | 1,339,000 |
| 6 | | N/A | 1,189,000 | 1,339,000 |
| 7 | | N/A | 1,139,500 | 1,339,000 |
| 8 | | N/A | 1,139,500 | 1,339,000 |
| 9 | | N/A | 1,139,500 | 1,339,000 |
| 10 | | N/A | N/A | 1,399,500 |
| 11 | | N/A | 1,139,500 | 1,339,000 |
| 12 | | N/A | 1,139,500 | 1,339,000 |
| 13 | | N/A | 1,139,500 | 1,339,000 |
Air Asia
Harga Tiket Air Asia Jakarta-Denpasar adalah
| From Jakarta to Bali | Fee |
| Airport Tax (To be paid at the airport)# |
| International | Rp 150000 |
| Domestic | Rp 40000 |
| Processing Fee / Fuel Surcharge |
| Refund** (per guest per sector) | Rp 45000 |
| Booking service fee*# | Rp 60000^ |
| Convenience fee ## | Rp 25000 |
| Flight change / Cancellation (per sector) |
| Domestic | Rp 220000 |
| Name change (per booking) |
| Domestic & International | Rp 470000 |
| Service Fee |
| Infant Seat | Rp 150000 |
| Wheelchair | Rp 30000 |
| Sports Equipment* (up to 20kg) | Rp 220000 |
| Pick A Seat |
| Standard Seat | Rp 18000 |
| Hot Seat | Rp 95000 |
| Baggage Supersize (Pre-book) |
| Supersize Regular - Domestic (up to 15kg) | Rp 79000 |
| Supersize Regular - Domestic (up to 20kg) | Rp 90000 |
| Supersize Large - Domestic (up to 25kg) | Rp 120000 |
| Supersize Xtra Large - Domestic (up to 30kg) | Rp 150000 |
| Baggage Supersize (Check-in counter)# |
| Supersize Regular - Domestic (up to 15kg) | Rp 140000 |
| Excess Baggage |
| Excess Baggage Charges (also applies to Excess Sports Equipment) per kg - Domestic | Rp 95000 |
| Lost Baggage Compensation (per kg) |
| Domestic | RM 48 |
| International | USD 20 |
Sedangkan dari Denpasar ke Jakarta adalah
| From Bali to Jakarta | Fee |
| Airport Tax (To be paid at the airport)# |
| International | Rp 150000 |
| Domestic | Rp 40000 |
| Processing Fee / Fuel Surcharge |
| Refund** (per guest per sector) | Rp 45000 |
| Booking service fee*# | Rp 60000^ |
| Convenience fee ## | Rp 25000 |
| Flight change / Cancellation (per sector) |
| Domestic | Rp 220000 |
| Name change (per booking) |
| Domestic & International | Rp 470000 |
| Service Fee |
| Infant Seat | Rp 150000 |
| Wheelchair | Rp 30000 |
| Sports Equipment* (up to 20kg) | Rp 220000 |
| Pick A Seat |
| Standard Seat | Rp 18000 |
| Hot Seat | Rp 95000 |
| Baggage Supersize (Pre-book) |
| Supersize Regular - Domestic (up to 15kg) | Rp 79000 |
| Supersize Regular - Domestic (up to 20kg) | Rp 90000 |
| Supersize Large - Domestic (up to 25kg) | Rp 120000 |
| Supersize Xtra Large - Domestic (up to 30kg) | Rp 150000 |
| Baggage Supersize (Check-in counter)# |
| Supersize Regular - Domestic (up to 15kg) | Rp 140000 |
| Excess Baggage |
| Excess Baggage Charges (also applies to Excess Sports Equipment) per kg - Domestic | Rp 95000 |
| Lost Baggage Compensation (per kg) |
| Domestic | RM 48 |
| International | USD 20 |
Jadi Keduanya memiliki harga yang sama antara harga tiket dari Jakarta ke Bali dan sebaliknya.
Tetapi harga antara 2 maskapai penerbangan ini berbeda jauh.
Bila di total kan harga tiket utuk Pulang Pergi Jakarta Denpasar untuk Garuda sekitar IDR 2.800.000 sedangkan untuk Air Asia sekitar IDR 200.000
Kedua maskapai ini memiliki strategi pemasaran yang berbeda
Dimana Garuda Indonesia segmentasi pasar nya untuk kalangan menengah ke atas yang memerlukan ketenangan dan fasilitas yang lebih baik juga servis yang lebih baik. Sedangkan Air Asia segmentasi pasar nya untuk kalangan menengah saja yang umumnya hanya memerlukan jasa transportasinya saja.
Sumber :
http://www.airasia.com/id/id/flightinfo/feeschedule.page?#
https://ibb.garuda-indonesia.com/ibp/select/flightPrice
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